Sula was founded in 2021 by two Ecuadorian sisters (Valentina and Macarena Morillo) and their father (Mauricio Morillo), who are passionate about the Galapagos Islands’ biodiversity and wanted to create a social company that is committed to preserving the Galapagos.
One night during the pandemic at our dinner table we were envisioning what this social company would look like, and the project of sustainable beachwear came up. Later on, Macarena started drawing sketches of swimwear and other beachwear products inspired by the Galapagos fauna and realized fashion is a powerful strategy to create a movement.
Long story short, we immersed ourselves in sustainable fashion and worked with different suppliers to develop a recycled polyester fabric from Ecuadorian plastic bottles which differentiates our project and won an entrepreneurship grant from the government to start the first production.
Now, here we are, excited, nervous, and anxious to see how the world will react to the first fashion brand ever donating 20% of the profits to the Galapagos Islands.
Sula, the scientific name of the blue footed booby, is one of the most iconic animals from the Galapagos. It is easily recognized by their unusual foot color, courtship dance, and fun personality. It is our chosen ambassador for biodiversity conservation.